11/5/2022 0 Comments Rap geniusSo while Rap Genius was exposed and forced to clean up their act in order to get back in Google index, their next priority seemed to focus on whatever they could do to ensure they could get their competitors scrutinized and penalized for practicing black hat SEO, now that Rap Genius was going “clean.” It is also worth noting that Rap Genius, while they were cleaning up their act, were clearly trying to throw their competitors under the bus by claiming those lyrics sites do far shadier SEO than they do, it is just that Rap Genius was unlucky enough to be caught. We’re working on it as fast as we can, and expect to be back on Google very soon. They’ve been really great, helping us identify changes we need to make, even on Christmas. We are working with Google right now to resolve this. Rap Genius became aware of the issue, and suggested they were working directly with Google to resolve the issue, something that most companies don’t have the luxury of doing: Within a day, Rap Genius had been penalized and was no longer ranking for the many lyrics they previously rank for, nor did they even rank for their Rap Genius brand name. Marbach’s blog post was then posted to Hacker News where it caught the attention of none other than Matt Cutts from Google’s web spam team. The Bieber links coincided with the launch of his new album, which Rap Genius knew would result in fans starts searching for the lyrics of the songs on the album. The response Marbach received back was an invitation to include an extremely spammy looking list of Justin Bieber links, and in exchange Rap Genius would send out a promotional tweet to all the followers.
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